Why The famous Tirupati laddu
Hyderabad: The famous Tirupati laddu will soon get a geographical indication (GI) tag, making it arguably the first offering at a place of worship anywhere in the world to be recognized as an intellectual property (IP)—in this case, of the Tirumala Tirupati Devasthanams (TTD), a trust that manages the temple at Tirupati.An expert panel appointed by the Registrar of Geographical Indications met at the temple last month to examine the merits of the application and has recommended granting the GI tag to the Tirupati laddu, two persons familiar with the developments said. Neither of them wanted to be named ahead of an announcement to the effect.TTD had sought the GI tag for the laddu under the Geographical Indications of Goods (Registration and Protection) Act, 1999, after failing to curb sale of counterfeit versions by hawkers seeking to exploit the growing demand from visitors to the temple.The GI status is granted to identify a product as having a specific provenance, and with a certain...